Myscreen and WISeKey Partner to Offer Secure Mobile Advertising and Transaction Platform
JUL 30, 2008 - 11:15 ET
TORONTO, CANADA and GENEVA, SWITZERLAND--(Marketwire - July 30, 2008) -
Editors Note: A photo is included with this press release.
Myscreen Mobile Inc. ("myscreen") (PINK SHEETS:MYSL)(FRANKFURT:WICI) and WISeKey and today announced a partnership to integrate WISeKey electronic identity technologies with myscreen's unique patent-pending mobile advertising technology platform. This partnership defines a new standard in the delivery of high-quality, personalized and secure advertisements, offers and transaction capability to mobile phones.
myscreen subscribers can use this joint myscreen-WISeKey privacy enhancing solution to securely opt-in to receive advertisements, credits, coupons and transaction offers.
"Our collaboration with WISekey will result in a range of exciting and innovative technologies that protect the identity and security of our subscribers, while providing them with unique benefits and offers", said Raghu Kilambi, Chief Financial Officer and Director of myscreen.
The WISeKey solution uses digital identities to enhance access security, secure communications, and enable trusted transactions, making them safer, more accessible, and friendly for end users. The digital certified identities reduce identity fraud while offering users the same ease and security in the mobile world as in the physical world.
"This collaboration with myscreen has the potential to become a de-facto standard for secure mobile advertising and mobile transactions", said Carlos Moreira, Chairman and CEO of WISeKey.
About myscreen:
myscreen (PINK SHEETS:MYSL)(FRANKFURT:WICI) is an innovative marketing and advertising tool within the mobile communication industry, establishing both a permission and incentive-based marketing model that allows mobile subscribers to be compensated for allowing targeted advertisements to appear on their cell phone or mobile device in the form of images, SMS and video at the end of a call.
myscreen is strategically positioned to launch in any market globally. Advertisers wishing to participate should contact the advertising department at sales@myscreen.com; users wishing to become part of the launch are invited to pre-register at www.myscreen.com.
This press release contains "forward looking" statements within the meaning of Section 21A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934 as amended. Such statements involve certain risks and uncertainties associated with an emerging company. Actual results could differ materially from those projected in the forward-looking statements as a result of risks and other uncertainties affecting the company, including those discussed in MyScreen Mobile reports and other documents filed with the U.S. Securities and Exchange Commission.
FOR FURTHER INFORMATION PLEASE CONTACT:
Media Profile
Danielle Restivo
Account Director
Office: (416) 504-8464 or Cell: (416) 704-2210
Email: danielle@mediaprofile.com
or
WISeKey
Daniel Ybarra
+41-22-594-3000
Email: dybarra@wisekey.com
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