Celsius Gains Distribution in 258 Ralphs Supermarkets in Southern California

DELRAY BEACH, FL--(Marketwire - November 5, 2009) - Celsius Holdings, Inc. (OTCBB: CSUH) announced today that Celsius®, the original calorie burning beverage, will soon be available at Ralphs, the largest supermarket division owned and operated by The Kroger Company. There are currently 258 Ralphs supermarkets in Southern California.

Celsius, the Original Calorie Burner, is healthy everyday refreshment that tastes great. Celsius launched in June 2005 after completing a clinical study validating its calorie burning benefits. Five clinical studies have since been completed and published with Celsius confirming efficacy for burning calories, raising metabolism and providing sustained energy.

Ralphs will carry popular Green Tea Raspberry Acai and Green Tea Peach Mango flavors, as well as Celsius On-The-Go single serving packets in raspberry flavor. Celsius will be sold in 4-packs and found in the Diet section.

Kelly Michols, Celsius' VP of Strategic Sales, says, "We are very excited to partner with Ralphs, a market leader who believes in building strong local ties and brand loyalty with its customers. As we expand our brand nationally, Ralphs provides us with significant distribution in Southern California, an important market for Celsius."

Celsius is available nationwide and comes in seven flavors (Wild Berry, Orange, Cola, Lemon-lime, Ginger Ale, Green Tea Peach Mango, Green Tea Raspberry Acai) each containing no sugar, no chemical preservatives, no high fructose corn syrup, no artificial flavors, no aspartame and very low sodium. Scientifically shown to burn 100 calories and more per can, by raising metabolism over a three-hour period and providing sustained energy.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (OTCBB: CSUH) markets Celsius®, the original, great tasting calorie burner that is backed by science, through its wholly-owned operating subsidiary, Celsius, Inc. Celsius Inc. is dedicated to providing healthier, everyday refreshment through science and innovation. Information about Celsius Holdings, Inc. is available at our website. More information about Celsius, the original, great tasting calorie burner, is available at http://www.celsius.com.

Forward-Looking Statements Certain statements made in this press release are forward looking in nature (within the meaning of the Private Securities Litigation Reform Act of 1995) and, accordingly, are subject to risks and uncertainties. The actual results may differ materially from those described or contemplated. Certain of these risks and uncertainties are discussed in the reports we filed with the SEC.